Built by the Trades. Proven in the Field
GoMotto was created by the founders of Arizona Roofers, not as a software idea, but out of necessity. We built it inside our own roofing company to solve problems we were living with every day — missed calls, unbooked qualified leads, stalled appointments, inconsistent follow-up, and no clear way to see where revenue was actually breaking.
When we couldn’t find a system that showed us the truth or fixed the problem, we built one ourselves.
What started in roofing quickly proved universal. The same conversion problems exist in HVAC, plumbing, remodeling, painting, and general contracting. GoMotto grew by solving those problems alongside other operators in the trades.
GoMotto was created by the founders of Arizona Roofers, not as a software idea, but out of necessity. We built it inside our own roofing company to solve problems we were living with every day — missed calls, unbooked qualified leads, stalled appointments, inconsistent follow-up, and no clear way to see where revenue was actually breaking.
When we couldn’t find a system that showed us the truth or fixed the problem, we built one ourselves.
What started in roofing quickly proved universal. The same conversion problems exist in HVAC, plumbing, remodeling, painting, and general contracting. GoMotto grew by solving those problems alongside other operators in the trades.
Built With Operators, Not Around Them
GoMotto was shaped in partnership with trade operators who run real businesses and deal with real volume — not in isolation by a software team guessing how operations work.
Risi Brothers Pools
Built With Operators, Not Around Them
GoMotto was shaped in partnership with trade operators who run real businesses and deal with real volume — not in isolation by a software team guessing how operations work.
Risi Brothers Pools
Built With Operators, Not Around Them
GoMotto was shaped in partnership with trade operators who run real businesses and deal with real volume — not in isolation by a software team guessing how operations work.
Risi Brothers Pools
OUR STORY
It Started With Our Own Phones Ringing
At Arizona Roofers, leads were coming in — but revenue didn’t always follow. Calls were missed when volume spiked. Qualified homeowners didn’t book. Sales appointments stalled. Follow-up depended on who remembered to do it. There was no system that showed us exactly where conversions broke or why. Everything was anecdotal. So we built something internally to track the full journey — calls, bookings, appointments, and outcomes — and expose the truth. That internal tool became the foundation of GoMotto.
It Started With Our Own Phones Ringing
At Arizona Roofers, leads were coming in — but revenue didn’t always follow. Calls were missed when volume spiked. Qualified homeowners didn’t book. Sales appointments stalled. Follow-up depended on who remembered to do it. There was no system that showed us exactly where conversions broke or why. Everything was anecdotal. So we built something internally to track the full journey — calls, bookings, appointments, and outcomes — and expose the truth. That internal tool became the foundation of GoMotto.
It Started With Our Own Phones Ringing
At Arizona Roofers, leads were coming in — but revenue didn’t always follow. Calls were missed when volume spiked. Qualified homeowners didn’t book. Sales appointments stalled. Follow-up depended on who remembered to do it. There was no system that showed us exactly where conversions broke or why. Everything was anecdotal. So we built something internally to track the full journey — calls, bookings, appointments, and outcomes — and expose the truth. That internal tool became the foundation of GoMotto.
Growing Together at GoMotto
We’re builders at heart. Many of us come from the trades or have worked closely with operators in the field. We value ownership, direct communication, and people who care about outcomes, not optics.
How We Work
We build in close collaboration with operators, test everything in live environments, and prioritize what actually breaks under real volume — not what looks good in a demo.
How We Lead
Leadership at Otto is about accountability and trust. Strong systems protect teams from burnout and guesswork. Strong teams make systems better over time.
Leadership at GoMotto is about accountability and trust. Strong systems protect teams from burnout and guesswork. Strong teams make systems better over time.