The #1 AI growth partner for Roofing companies

AI Sales Coach for Roofing Companies

Craft helps roofing companies close more deals with AI-powered sales coaching that follows your custom sales process.

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(929) 309-1787

4.9

5.0

Apple

Trusted by leading home services companies

Customer story

Your AI Partner Across the
Entire Customer Journey

From the initial contact to the in-home appointment to the follow-up. Craft AI powers growth across every customer touchpoint.

Voice

SMS

Chat

Craft

Booked

Book Every Lead

AI answers every inbound lead 24/7. Books appointments or transfers to your team. Never lose another lead to voicemail.

Top CSRs

Sarah M.

96%

Mike R.

94%

Lisa K.

91%

Booking Rate

91.4%

Call Center AI Coaching & QA

AI scores every call and coaches your CSRs live. Turn inconsistent booking into predictable revenue.

43.9%

higher

Close Rate

AI Suggestion

"What if we could get you to $127/month with 0% financing?"

In-Home Sales Real-Time AI

AI analyzes in-home appointments in real-time. Coaches reps on objection handling while managers monitor every deal. Close more before they leave the house.

AI Agent Working 24/7

Revenue Recovered This Month

$264,500

+23%

vs last month

AI follows up with every lead that didn't book. Automatically.

AI Revenue Recovery

AI agents follow up with leads who didn't book. They know what was discussed, handle objections, and recover revenue 24/7.

Follow-Up Context

Johnson Residence • HVAC

Hot Lead

Main Objection:

Monthly payment on 18 SEER option

Quote:

$12,400 (leaning toward $9,800)

Decision:

Wife wants to "sleep on it"

Call back tomorrow

Context-Aware Follow-Up

AI remembers every detail from the appointment and follows up with context. Close deals your competitors gave up on.

How does scorecard score affect close rate?

Close Rate

50%

40%

30%

20%

10%

40-50

50-60

60-70

70-80

80-90

90-100

Scorecard Score Range (%)

Higher scorecard scores correlate with higher close rates

Craft Intelligence

AI finds what your best reps do differently. Coaches everyone else to do the same. 31% average revenue lift.

See how top home services companies are using Craft to grow faster

Book a Demo

Wilson

Heating, Cooling, Plumbing & Electrical

31.4% revenue increase

"We've used other tools before — techs didn't use them, and we even had a few quit. Craft's real-time AI flipped the script.Techs are hyped. And before we could finish onboarding one team, the others were already asking to go next."

Paul Gryniuk

VP of Sales, Wilson

31.4%

Revenue increase per opportunity

Real-time

AI coaching during calls

Read the full case study

New software shouldn't take a year to implement.