Coach every rep, every call
Scale your best coaching
AI-powered coaching that rides along on every appointment. Automated scorecards, instant feedback, and performance insights across your entire team.
See how it works
(929) 309-1787
4.9
G2
5.0
Apple
10x
coaching capacity
100%
ridealong coverage
+20%
close rates
80%
time saved reviewing calls
Trusted by leading home services companies
Customer story
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Customer story
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Everything you need to coach at scale
The complete AI coaching toolkit for sales leaders
AI Powered
Automated scorecards on every call
Custom scorecards automatically applied to 100% of customer interactions. Track process adherence, objection handling, and closing techniques across your entire team.
100% call coverage
Instant performance data
Custom scoring criteria
Trend analysis & insights
Key moment detection
AI surfaces critical moments, objections, and coaching opportunities instantly.
80%
time saved
Performance tracking
See trends, compare reps, identify exactly what drives success.
Real-time
insights
Scalable coaching
Coach 50 reps as effectively as 5
Best practice library
Automatically capture and share winning talk tracks
Team leaderboards
Gamify improvement with performance rankings
Wilson
Heating, Cooling, Plumbing & Electrical
31.4% revenue increase
"We've used other tools before — techs didn't use them, and we even had a few quit. Craft's real-time AI flipped the script.Techs are hyped. And before we could finish onboarding one team, the others were already asking to go next."
Paul Gryniuk
VP of Sales, Wilson
31.4%
Revenue increase per opportunity
Real-time
AI coaching during calls
Read the full case study
Coaching that scales with your team
From your first rep to your fiftieth, maintain coaching excellence.
1
Every call recorded & analyzed
Craft automatically records, transcribes, and scores every sales interaction.
2
AI surfaces what matters
Skip to key moments. See missed opportunities and coaching points instantly.
3
Coach with precision
Deliver targeted feedback, track improvement, and scale best practices across your team.
Traditional vs AI-powered coaching
Physical ridealongs
Hours of windshield time
Wasted time traveling between appointments
Reps behave differently
No consistency in appointments when you're not there
Can't be at every appointment
Only able to cover 2% of appointments with physical ridealongs
Modern approach
AI-powered coaching
100% call coverage
Every conversation analyzed automatically
Instant feedback
Reps improve while memory is fresh
Data-driven insights
Consistent scoring and trend analysis
See the chat in action
Watch how AI handles customer messages
Thank you for calling Craft Home Services, how may I help you?
Our AC isn't cooling. It's blowing warm air.
I'm sorry to hear that. Let me get a technician out. Can I get your address?
1847 Oak Street
I have availability this afternoon between 2-4, or tomorrow morning. Which works?
Today. How much is it?
The diagnostic is $89, waived if you move forward with repair. You'll get a text when he's 30 min out.
Sounds good
You're all set. Anything else I can help with?
Appointment booked in ServiceTitan
Frequently Asked Questions
What is Craft?
What can Craft do for my business?
How long does it take to set up Craft?
Does Craft integrate with my CRM or field service software?
Is my data secure?
Is call recording legal?
We integrate with ServiceTitan, Salesforce, and other leading platforms
Ready to win more?
See how Craft helps you coach every rep on every call.
Win More
(929) 309-1787
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